Seller Advice

If you’re new to eBay…

…you’ll find it pretty easy to set up something special. All it takes is three simple steps:

  • 1

    Get going: Creating a business account is quick, low-cost and has no upfront subscriptions.

  • 2

    List your first item: Listing is quick and easy from your computer or mobile device, and you can also sell new or refurbished products in the same place.

  • 3

    Sell more: You can create hundreds of listings in one go, auction-style or fixed-price.

If you’re already with us…

…consider these five easy steps to grow your business:

  • 1

    Keep your finger on the ‘price pulse’: this will make sure your products are listed at the right price.

    Free webinar

    Growing your sales on eBay

    • 5 ways to grow your sales on eBay
    • How to find in-demand items
    • Find out what’s hot on eBay
  • 2

    Presentation is everything: make it look good, completing the available fields and using high-resolution images.

    Free webinar

    Create the perfect listing

    • 5 ways to grow your sales on eBay
    • The essential points of search optimisation
    • How to convert more browsers into buyers
  • 3

    Go global: reach more customers with the Global Shipping Programme.

    Free webinar

    International Expansion

    • Top export countries for UK sellers
    • Getting set up to start selling internationally
    • Step-by-step guides to creating effective international listings
    • Using the Global Shipping Programme
  • 4

    Go promo: run promotions to attract both new and existing customers.

    Free webinar

    Marketing tools

    • How to set up multi-buy offers using the Promotions Manager tool
    • How to run a Sale using Markdown Manager
    • How to create Sales pages which showcase all your discounted items
  • 5

    Buyer love: always take care to give excellent customer service.

    Free webinar

    Customer service

    • How to provide great end-to-end customer service throughout a sale.
    • How we protect sellers and what eBay Money Back Guarantee means for you.
    • How great customer service could help you become an eBay Top-rated Seller.

Our European sellers share the secrets of their success…


Case study

Italy

Orazio and Luca Del Vecchio

La Bottega del CalzolaioJoined eBay 2010
Orazio and Luca Del Vecchio

La Bottega del Calzolaio is a family-run, 100-year-old handmade leather goods business, based in the Southern Italian city of Battipaglia.

The business is now lead by the two youngest brothers, Orazio and Luca Del Vecchio, who decided to extend the reach of the family business through ecommerce, opening an eBay store in 2010. Today eBay counts for 50% of total online sales.

Before starting a business on eBay, it is important to analyse your competitors and understand the added value you can bring to the online market. It is important to differentiate your supply and to focus on the products that make your business unique and special.

Further north, in the city of L’Aquila, eBay has been supporting local retailers after a terrible earthquake in 2009 left 60,000 people homeless in one day. Even today, local businesses are still recovering. Through a partnership with the Confcommercio trade association established in 2015, eBay ran training programmes on how to set up shop online and has provided ongoing assistance ever since.

L’Aquila’s online businesses and their products are showcased here.


Case study

United Kingdom

Elaine Bell

Sewing BelleJoined eBay 2008
Elaine Bell

Elaine Bell worked in a teaching role in Nottingham before a change in work circumstances meant that she decided to go back to university to pursue one of her passions – sewing and textiles – and began selling vintage patterns and sewing supplies on eBay to help fund her studies.

The online business evolved and in October 2015 became a fully registered company. Sewing Belle Ltd now has an annual turnover of £150k and at peak times processes 500 orders a day.

Keeping your listings simple is key. Customers want a clear, high resolution image of the product they’re interested in, and a description that answers everything they need to know.

It is important to think about mobile technology. Over 50% of eBay sales are now touched by mobile, so images need to be clear, and the title and description need to be concise. Additionally, using compelling keywords where possible will help customers find your listing through search engines.


Case study

France

Ernesto Foglia

Stilus AureaJoined eBay 2006
Ernesto Foglia

Relocating to France was the trigger Ernesto needed to switch from a career in auction houses to start his own luxury pen company. Stilus Aurea launched in 2008, selling antique and modern pens, and is now one of eBay’s Millionaire success stories with a 2016 turnover of over €2 million.

This success has largely been achieved through Ernesto’s global offering. eBay’s shipping programme has enabled Ernesto to establish large customer bases in the US and Asia, with 87% of sales now coming from outside of France.


Case study

Germany

Thomas Müller

Eastside Fun Sport VisionJoined eBay 2008
Thomas Müller

Thomas Müller has always been passionate about sport and joined the family business – a football team shop – in the 1990’s. Thomas extended the product range to include broader sports products, but after some initial success noticed retail sales beginning to drop.

Recognising the potential of ecommerce Thomas started selling a selection of products on eBay. The increase in sales inspired Thomas to review his business model, resulting in the launch of Eastside Fun Sport Vision as an online sporting goods mail-order company. The business has now grown to become one of eBay’s millionaire businesses.

Our success is down to years of experience in the industry, but also to our staff. The team is passionate about sport and lives for the idea behind the business. I'm very proud of that.
Thomas is just one of many successful business owners from all over Germany who chooses to sell their products on eBay. In 2015, eBay launched an initiative to bring benefits of online marketplaces to traditional retailers in the city of Moenchengladbach. As part of this project, a hub for businesses based in Moenchengladbach has been created (www.mg-bei-ebay.de), with over 74 participating retailers having sold €2 million worth of products, and exporting to over 74 different countries.

Case study

Spain

Frank Burguera

California MotorcyclesJoined eBay 2008
Frank Burguera

Frank Burguera has always been in the motorcycle industry and in 2007 decided to use his extensive experience to open his own retail store selling parts and accessories. Frank began noticing that he had expensive parts and accessories that didn’t work for local customers, and decided to start selling these products on eBay.

It took less than a year for Frank to realize eBay’s potential as a way to expand his physical business and in 2013 he began experimenting with selling to international markets. Today he exports about 50% of his merchandise to countries all over Europe and the world.